Be Unfollowable.
Strategic PR for the Underground
Be Unfollowable.
Strategic PR for the Underground
About
Hellhound is a strategic PR agency built for the underground and the off-center. We work with alt-lifestyle brands, record labels, publishers, and production companies who thrive outside the mainstream.
Where most agencies chase safe narratives, we sharpen stories that stick. Our work draws from decades of experience in subculture communications and disruptive brand strategy, now focused squarely on alternative culture.
Services
Media Relations
Coverage in the places that count, from cult zines and niche podcasts to major outlets that are ready to take risks.
Cultural Storytelling
Narratives built to resonate inside subcultures and push into the mainstream.
Influencer and Artist Collabs
Partnerships with the creators, tastemakers, and artists who move culture forward.
Launch Campaigns
Campaigns designed to spark conversation, loyalty, and when useful, controversy.
Crisis and Reputation Strategy
Backlash happens. We help you own it, redirect it, and come out stronger.
Events and Experiential
Underground showcases, disruptive stunts, and cultural moments that put your brand where people cannot ignore it.